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The Mistake You Can't Afford to Make
The Costly Mistake When Managing Your Money – Don't Fall for It

Hiyaaa Friends!!!
Happy Wednesday 😆. How is your week going!!! I’m excited about today’s letter because we are talking about one of my fave things to do…. Invest 💹 !
I also decided to switch things up with the order of this letter, let me know your preference!
What’s in this letter ✍🏾 (Time to Read: 51/2 mins)
The Mistake to Avoid! 💹
The mistake to avoid?
👉🏽 Not investing — or worse, stopping when the market gets shaky.
Someone sent me this message above on Saturday morning and hopefully this section helps out!
So… my entire portfolio is not in the red 👀
Crazy, right?
You’re probably wondering how or why, especially with how the markets have been moving lately.

Well, I started investing in the stock market in 2021, but this particular RRSP portfolio was opened in December 2022. Because it’s for retirement, I’ve kept it somewhat low-risk. And even though all the individual ETFs in the portfolio are currently in the red, I’m still up about 15%.
Yep. Still up ⬆️
This just shows the power of long-term investing + Compounding Interest —and it’s only been 2+ years. I can only imagine what the next 5–10 years will look like if I stay consistent and continue to invest regularly.
Another big reason? Diversification. Outside of the many reasons why diversification is important, it also makes a difference between those whose portfolio recover faster and those who don’t.
I want to share a simple framework that can help you build a well-diversified portfolio, especially if you’re just getting started with ETFs.
My recommended way to structure your portfolio:
Invest Using ETFs (ETFs (Exchange-Traded Funds) are basically baskets of stocks. So instead of putting all your money (and risk!) into one company, you’re buying a bundle of companies at once. This helps spread your risk and keeps your portfolio way more balanced)
Create a 4-5 Fund ETF Portfolio
Pick an ETF that Tracks the US market; (VFV || ZSP || XUU || VUN)
Pick an ETF that Tracks your home Base, If you are in Canada, consider these ones; (VCN || XIC || ZCN)
Pick an ETF that Tracks the Emerging markets; (VEE || XEC || ZEM)
Pick an ETFS that Tracks other developing markets ex North America;(VIU || XEF || ZDM)
Pick an ETF in an industry that picks your interest like Crypto, AI, Retail, Real estate, Anything!
Now you don’t need to have that 5th one but that 4 fund combo 😘
How much should you invest in each ETF? This is all depending on your risk level.
US ETFs (50% - 70%) | Canada ETFs (20% - 30%) | Emerging ETFs (10% - 20%) | Developing ex NA ETFs (10%-20%)
Other things to consider;
Let’s look at the history of the S&P 500, I made a video here! And if there's one thing history keeps proving, it's this: the market always bounces back.
Take a look at some major dips:
🕳️ Dotcom Crash (2000–2002)
The market dropped nearly 49%. But by 2007? It had fully recovered.
🕳️ Great Recession (2008–2009)
A brutal 56.8% decline. Yet by 2013, the S&P 500 was not only back — it was hitting all-time highs.
🕳️ COVID Crash (March 2020)
In just a few weeks, the index fell 34%. But less than 5 months later, it had completely rebounded.
Also read this story of a 53 year old Nigeria who retired with over #1 Billion in assets through investing.
P.S. If you need more clarification, I’m here to help.
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